What to Focus On When You Have Very Limited Time
With the changing dynamics of business that has more and more people taking their businesses online while balancing family life, home-schooling and general upheaval, a lot of people are finding they are shorter on time than ever before.
So what can you focus on when you don’t have a lot of time?
When you only have an hour or so to focus on your business, one of those details that is often overlooked is disclaimers.
If you are someone who is teaching people in any way (which is most of us), you need legal disclaimers for your business. This is exceptionally important for niches like personal fitness, finance, business, and any affiliate offers.
You always want to make sure that you’re legally protected.
If you are accredited or licensed in any way, consult your professional organization or licensing office before sharing your knowledge with your online audience. Depending on your niche, you may also need to invest in liability insurance along with a rock-solid disclaimer to protect yourself.
For example, if you’re a personal trainer who is sharing workouts on your Facebook or TikTok, pump the brakes before you start giving advice. It’s one thing to do your workouts in a public way and something completely different to actually teach people.
If you’re in the health and wellness space, I’m assuming having disclaimers in place is already a top priority. For other niches like accounting, business management, or even something seemingly safe like gardening, it’s smart business practice to have disclaimers baked in to everything you put out there.
You can definitely snoop other people’s profiles for clues on what type of disclaimers you need. To be extra sure you’re safe, it’s best to talk to a lawyer.
Since I have affiliate products and I help people grow their online business, I have disclaimers on everything. From standard affiliate disclosures to earning disclaimers literally everything has a disclaimer.
If you’re legally protected (which again, you should be) the next thing you can focus on when you don’t have a lot of time are money-making activities such as:
Touching base with your clients and make sure people know what you’re doing.
Running a flash sale.
Get together with someone in a compatible niche and do a joint promotion.
Ask your current and past clients for referrals.
Plan your next webinar or challenge.
Actively get yourself, your message, and your offers out there in front of people.
If you are just starting out, a big booby-trap to watch out for is focusing on details that don’t actually bring income into your business like tweaking your website (again), poring over fonts or scrolling through stock photos for hours.
If you’re a freelancer, all you need on your website is some people saying some nice words about you, some examples of your work, and a way to get in touch with you.
If you’re a blogger all you need is three blog posts around your key topics and a picture of yourself in a short bio at the bottom. You might want to have your about page, a full bio page and a contact page. And of course your legal pages.
If you need some help with this, go to katedoster.com/blogging for a free blogging course that can help you decide what to focus on first.
Once you’ve got that in place, don’t spend your energy and focus on posting your latest blog posts in Facebook groups or jumping on share threads. That’s probably the least productive ROI generating activities.
Your mission is to actively get in front of other people’s audiences in a big way.
I would much rather see you focus on actively approaching people for JV webinars, pitching to podcasts, or finding affiliate opportunities as well as running your own promotions to your products and offers.
Pinterest is hot right now for content creators, business owners and digital product creators. If you’re spending the little bit of time you have for Pinterest, you can use Canva to create Pins for content you haven’t posted on Pinterest yet or create new Pins for existing content. Make sure the Pins that you’re creating are the ones that are going to help you grow your list and your bottom line.
For amazing tips on Pinterest marketing, I love the Simple Pin Podcast. Kate is amazing and she’s my go-to for everything Pinterest.
If you’re thinking that this is a great time to create a new product, course or live event, make sure you have an audience to sell it to. I don’t want you to spend the little bit of precious time and focus you have on creating products if you don’t have any social media following or traffic to speak of. Instead, spend that time leveraging other people’s audiences by pitching to podcasts, guest blogging, or JV opportunities.
If all you can muster up right now is 30 minutes, sit down and cross just one thing off your list and then be done with it.
When you only have a short period of time and you don’t know what to focus on, remember that taking care of just one cash-generating activity is always going to be the most important.