How To Choose The Best Email Service For Your New Blog
Be no one has really broken downs which email service provider is really best for new bloggers, more established blogs, freelancers, courses/ebook business, e-commerce or local business.
I have done my very best to break down my unbiased opinion about the top email service providers but you should know some of the links found here are affiliate links – meaning I might receive a small commission if you decide to go with one of the options I laid out here.
Why you need an email service for your blog in the first place…
Before we get started you might be wondering why you actually need an email service provider in the first place and why you just can’t add a whole bunch of people to your Gmail contacts then just bcc them.
Because just adding people to your normal Gmail or Hotmail account and emailing them is actually illegal and you could face up to a $15,000 fine with per person. Eeek.
Before you even start looking for an email service for your blog…
Before you try to set up your email service provider you must have an official/branded email address that ends in your blog domain.
Two things your blog’s email service must have…
Regardless of what email service provider you choose for your blog if it doesn’t have the following two things click away fast.
Automation allows you to send a set-series emails to people automatically like a free 5 day course , welcome series or sales funnel.
2. Subscribe Based System Not LIST Based System
List based – Means if someone signs up for five of your freebies they’re counted as 5 subscribers. So you’re paying five times as much! They are taking up five of your free spots! They could get your weekly email newsletter five times instead of just once Since the list “don’t talk” to To each other (Unlike subscriber based systems) Mailchimp & Aweber are listed based.
3 things to think about when picking your blog’s email service
1. Your current income & where you would like it to be in 6 months and a year.
Look I have totally been there where I barely had to two pennies to rub together and hopes of getting a business off the ground. If that’s you or you’re doing your blog as more of a hobby / online journal then chooses a service with a free option like Mailerlite (free up to 1000 subscribers) is a good bet. Mailchimp is free up to 2000 subscribers but it’s list based so it’s not really worth it.
But if you have dreams of turning your blog & business into something that generates $5000 month, $10,000 month and beyond then stretching your budget and invest in a more advanced system like Active Campaign ($9/mo for 500 – $23/mo for 1000 subscribers) or Convert Kit( $29/mo for 1000 – click here to get an exclusive 30 free trial) right off the bat is the way to good
So you don’t waste precious time and brainpower scouring your blog for old opt-in boxes and moving over any autoresponders (email series) you created in Mailerlite or MailChimp.
2. How comfortable you are with technology
However, if you got a little bit of technical skills or honestly you loved doing proofs in math class the robust features of Active Campaign might be the way to go.
3. What type of income model you have
If you run an E-commerce store on Shopify, Big Commerce, Woocommerce, etc you need Active Campaign. (Convert Kit & Mailerlite weren’t made to handle e-commerce)
If you mainly generate income from ads, sponsored posts, and affiliate sales – Mailerlite (the free or paid plan) is perfect for you
If you sell a couple (1-3) different digital products or courses Convert Kit is the right choice for you (Click here to start your free 30-day trial). (If you’re looking to fancier funnels and sequences Active Campaign is right for you)
If you sell freelancing services, alot (4+) digital products or courses or want to run a membership site – Go for Active Campaign.
My humble but honest opinion about which is better….
Like I said before I wouldn’t touch Mailchimp or Aweber with a 10 foot pole. Mailerlite offers free landing pages, popups, and excellent automation series and tagging for a dirt cheap price. Plus mailerlite is subscriber based!
For more advanced users:
Active Campaign vs. Convert Kit For Bloggers
A couple of months ago I would have said Active Campaign hands down.
- Active Campaign doesn’t have free landing pages (Convert Kit does)
- Nor does Active Campaign have an easy way to spot “cold subscribers” (people that don’t open or click on your emails) (Convert Kit does)
Convert Kit wasn’t worth the extra $12 – a month.
(Especially when you can create nice landing pages with your the Divi Builder)
But what about Infusionsoft or Ontraport?
Unless you are making over $50,000 per month doesn’t even bother looking at either of those. But if you are making over $50,000 you must schedule a call with Akilah Pitts. She’ll hook you up.
So which email service should you choose for your blog?
Honestly, just pick one and use the crap out of it. No email service provider will be completely perfect. But spend time, even money to learn more about your system or hire someone to set it up and teach you about it.
For an exclusive 30-Day free of Trial of Convertkit click here
For a free 15 day trial of Active Campaign (no credit card required) click here.
So which email service did you choose for your blog? Let me know in the comments below
Want to write a welcome series that creates raving fans for life? Steal my Power Five Email formula to nurture your new audience, create genuine connections… and yes… even make some money!
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Here we are a year and a half later and we are still trying to navigate the ins and outs on these (seemingly) complicated rules when it comes to GDPR compliance. Fortunately, the Inbox Besties community has licensed and practicing attorney and GDPR guru Mariam Tsaturyan in our corner to help us get (or stay) compliant.
Are you making this newbie mistake? Just stop it.
While browsing on Pinterest the other day, I came across a pin that piqued my interest on creating an email series. Once I signed up, I was shocked, disgusted and kind of pissed off when I saw the thank you page. It got even worse, when I got my email confirmation. What am I pissed about?
I’m talking about the number one most overlooked aspect of your email funnel. Your ‘Thank You’ page.