Helping You Turn Internet-Randos Into Subscribers  Addicted To Throwing Fistful Of Cash At You On Repeat 

(Without being a dirty rotten spammer face)

Join the 1000's of other online biz owners + bloggers sending weekly newsletters subscribers feverishly refresh their inboxes for - thanks to my free guide packed with over 2 years worth of toe-curling email ideas. Click the button below

.

Helping You Turn Internet-Randos Into Subscribers  Addicted To Throwing Fistful Of Cash At You On Repeat (Without being a dirty rotten spammer face)

Join the 1000's of other online biz owners + bloggers sending weekly newsletters subscribers feverishly refresh their inboxes for - thanks to my free guide packed with over 2 years worth of toe-curling email ideas. Click the button below

#93 Exactly What to Write in Your Welcome Series to Create Fans and Buyers for Life

by Aug 18, 2019Copywriting, Email Marketing, Inbox Besties, Running a business, Sales0 comments

This post may contain affiliate links, meaning I may receive a commission if you use them. I only recommend product I use, love & trust. 

Want to write a welcome series that creates raving fans for life?

 


 

 

The number one requested topic I get (other than copywriting or funnels) is what to put in welcome series…  People come to me asking me do they really need one (yes!), what to put in them, how many emails to send, how to create raving fans… the list goes on and on.  By the way, ALLLL of these questions are answered in detail in the full Love Your List Course.. 

If you’ve been pulling your hair out & trying to figure this out on your own, you’re in luck because I’m planning a mini-Summer opening for people to join this amazing course – but only if you’re on my waitlist.  Head on over to LoveYourList.co to be the first to know when the doors secretly open.  

Today we’re going to get into what I call the Power Five.  These are the 5 emails every online business owner needs to set up a rock solid foundation for your email marketing.

Before we jump into the magic of automated emails, I’m going to take a quick minute to tell you about my Freebies That Serve & Sell’ Mini-Course..  In this (free) mini-course, I’m going to show you (start to finish) how to create freebies that don’t just grow your email list – but attracts people who are ready to buy, credit card in hand, even if you’re not quite sure what you’re going to sell yet… and did I mention it’s FREE!?! https://www.katedoster.com/freebies/

Now back to the Power Five Emails.  

 

The first thing we want to talk about is automation.  

Automation is a series of emails that automatically go out to that subscriber… So if someone signs up May 5th, they will get the same emails as someone who signs up August 7th.  Remember, welcome series are ALWAYS important but even more important if you don’t email your list on the regular. Sometimes life happens, that’s why I recommend setting up a strong welcome series and having a good email provider that has this option is a must-have for anyone who is taking their business seriously.  I personally recommend ConvertKitThey are super easy to use, have great customer service and TONS of customizations that will grow with your business (and your email list!)

When you’re setting up your automation, the most common question is “How many emails do I need?”.  Truth is, there’s no “right” answer.  You can do as many or as few as you like.  You can have 5, 10, 15 or more.  It’s totally up to you.  But today we’re going to focus on the first five so you’re sure to make the right impression on your new subscribers. 

Email #1:  Double confirmation email/ welcome email

This is called an “incentive email” in ConvertKit and is the email your subscribers receive when they sign up to receive your freebie.  To see this is action, head on over to KateDoster.com/freebie and you’ll see in in action.  

The whole point is to introduce yourself and congratulate them for making a great choice on why people should consume your freebie and to make them feel welcome and like they are part of your tribe. 

Now I know for some of you (including me), this can be awkward at first but you want to be sure to include a picture of you – make it a fun, candid, lifestyle shot…  Let people see your face and make a connection because you’re not the only person your people are going to get info from… If you’re stuck for what to write, the Email Marketing Fairy has some great templates to give you a jump-start. 

Email #2: A Quick Tip in a Pickle

For the next email, you want to provide something actionable – something they can do (based off of your freebie), some kind of formula they can use right away.  To make it more personal, tell backstory about how you figured it out.. This doesn’t have to be a long, drawn out sob story or a rags to riches situation. 

Let them know how you solved the problem and give them a short-cut.  This gives your new best friends a small win that they can get back to you on by replying to your email or tagging you in a IG story… plus it creates a connection and gives them more places to hang out with you online.  

Your goals with email #2 is to:

  • Show that you’re fun to be around
  • You want to be someone’s favorite
  • Show that you have the answers to their questions

For example, Adrian’s quick tip in a pickle… she does Shopify .. She shows how she compressed the cover image on her store so it will load faster because people won’t hang around if the site won’t load.  It doesn’t have to be rocket science or solve world peace.  It just needs to help them out.. when they’re in a pickle. 

Email #3: “The Rant Email”

This is your “rant” email… the one where you get to call out a stereotype you hate or something that pisses you off about your industry..  You can call BS on fake urgency or FOMO or whatever it is that ticks you off…

I know there is something about your industry (people can’t eat carbs, have to send kids to time out).

THIS is the email that you want people to UNSUB… (I know it sounds backwards but I promise you there’s a strategy to this!) 

You’re going to get a HELL YES from the right people… and the rest will just disappear. 

Every now and then, you’ll even get hate mail back… but if you do, you can just hit “delete”…  And even block them so they can’t sub again.  Problem solved. 

Email #4: A Money Maker 

Finally… the email everyone is waiting for… This is your “Money Maker” email.  This is when your audience has the first chance to buy from you with your “Easy Yes Offer”.  

What’s this Easy Yes Offer?  Your Easy Yes Offer is a small, (usually) digital product with HUGE value for your people.  For example, when people sign up for my list, depending on the freebie, they will be offered the Email Marketing Fairy or Trello-ing for Traffic at a ONE TIME ONLY discounted rate.

Let’s be honest, I’m not making a whole lot of MONEY from my easy yes offers.  I want people to get addicted to ME and the things I create… so that way, when I launch something new or offer another product they didn’t see in their emails, it’s easy for them to say “Kate, just take my wallet”.  

Some people say you can’t sell in a welcome series and they are wrong… 

If positioned correctly, your Easy Yes Offers are just that… An easy yes!

You’re not selling a full-blown signature course for thousands of dollars.  Your easy yes offer is typically less than $50 and is a no-brainer for the right person.

If you don’t have any products or services… this is a perfect opportunity to get some affiliate income.

Make sure that the affiliate or referral you’re promoting is something that is going to help your subscribers along their journey and is in alignment with what they signed up for.  You don’t want to promote your favorite make-up line if your audience signed up to get tips on how to plant a rose garden.  They have to match. 

Quick note about affiliates with Amazon products:  With amazon, you can’t email amazon affiliate links directly. An easy work around is create a blog post or PDF with your affiliate links and send your people to that instead.  If you don’t have any set up, just let them know where you like to shop… you can always go back and update your emails later with links that help your bank account grow. Keep it to under 3 affiliate links so you don’t overwhelm your people or hit the dreaded spam folder.

Email 5 – Harry Potter Email 

The more you know your people, the better offers you can create, the better your affiliate links will be, the better emails you’ll create which means… 

  • More subscribers
  • More clicks
  • More opens

If you’re like me, when you see those emails that ask for a survey, you just don’t have time for that – even if it’s a friend amirite?

However, if all I have to do is click “Link A” or “Link B”… I can do that.  That’s easy .

And that is exactly how you set up your Harry Potter email.  It’s a one sentence survey that helps you get to know your people and also sorts them into “buckets” or “tags”.  

If your email service provider is ConvertKit or Mailerlite, they have an excellent resource section on how to set up the tech and if you get confused, they are amazing about stepping in and help you get it sorted (see what I did there?)

When I’m creating my one question survey Harry Potter emails, I usually ask either “beginner question” or “advanced question” so I can know where they are

For example, (beginner) do you already have your hosting set up for your blog or (advanced) are you ready to get piles of new traffic?

I don’t want to be sending beginner information and emails to a more advanced audience because they will just be bored and not read it.. and I don’t want to overwhelm any beginners in my audience with information that they can’t use in their business yet. 

Also, this helps me figure out what percentage of my audience is still in the beginning phases so I can know what types of products to create (did I mention that this is going to help your piggy bank smile?)

Later on you can even create entire automations for each segment of your audience!  The possibilities of customizing your email blasts to your subscribers is literally endless!

That sums up my Power Five emails EVERY business needs for their new subscribers.  If this is floating your boa and you’re ready for more, check out The Email Marketing Fairy…  And… When Love Your List opens up, you’ll get your money back in the form of a discount!

// This episode is brought to you by:

The free Freebies That Serves and Sell Mini-Course: Learn how to attract an email list of BUYERS not just randos who will bloat your Convert Kit bill and never read anything you send. https://www.katedoster.com/freebies

Love Your List – The most insanely comprehensive yet easy to get through email marketing program laser focused on helping you have fun while turning internet randos – into devoted subscribers addicted to throwing fistfuls of cash at you, while singing your praises to the masses  (even if no one knows your name…yet) https://www.loveyourlist.co

// Tool of the week: ConvertKit

The ONLY email service provider created by a pro blogger for pro bloggers. From free stunning to landing pages to “smart automation” to the ability to track when subscribers become customers all with an easy to use interface. Convert Kit is truly a new bloggers’ best friend. And you get an exclusive 30 free trial so you can get a look under the hood and see how much easier Convertkit is than your current email service provider. Head over to https://www.katedoster.com/ck to get your hands on this exclusive offer for Inbox Besties listeners.

Subscribe & Review in iTunes

Are you subscribed to Inbox Besties? If you’re not, you’re missing out on a bunch of bonus free resources and behind the scenes action I’m not sharing any where else (including this blog).   So be sure to subscribe in Itunes  // Stitcher  // Spotify  now. 

Now if you’re feeling extra loving, and want a chance to win one of 4 $25 amazon gift cards I’m giving in May, June, July and August of 2019 head on over a leave a  review over on iTunes, too. Those reviews help other little guys find the podcast and master their email marketing too. Plus I love reading them on the air and giving you the listeners free exposure. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. You rock.

HAVE A STUNNING BLOG BUILT BY THIS WEEKEND

4 DAY LAUNCH YOUR PROFITABLE BLOG CHALLENGE 

After just 4 days you'll have...
fully functioning blog (thanks to the click by click video tutorials)
Know exactly what you’ll blog about for the next 3 month
A fool-proof plan for generating cash fast
An easy to follow promotion plan so people will actually read your stuff
START LESSON 1 NOW!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivel marketing content from Kate Doster. You may  unsubscribe at any time. 
Privacy Policy
close-link


DON'T WORRY ABOUT WHAT TO SEND YOUR LIST UNTIL 2021

Get 2 years worth of strategically planned weekly newsletter ideas that work for any niche. (No new blog posts required.)
YES! This is just want I need!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivelmarketing content from Kate Doster. You may  unsubscribe at any time. 
 
close-link

[FREE TRELLO BOARD] HAVE 60+ FACEBOOK GROUP PROMO DAYS AT YOUR FINGER TIPS

YES! This is just want I need!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivelmarketing content from Kate Doster. You may  unsubscribe at any time. 
 
close-link


FREEBIES THAT SERVE & SELL MINI-COURSE

Add 100's of eager BUYERS to your email list every month thanks to this 4 video free mini-course.

Learn how to create, deliever & promote opt-in gifts new subscribers gobble up like candy. 
SEND ME LESSON 1 NOW!!!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivelmarketing content from Kate Doster. You may  unsubscribe at any time. 
 
close-link

READY TO SMASH YOUR BLOGGING GOALS?

Where should I send your free Definitive Blogging Planner?
GIVE IT TO ME NOW!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivelmarketing content from Kate Doster. You may  unsubscribe at any time. 
close-link
Get new subscribers everyday with the Freebies That Sell & Serve Mini-Course
Sweet! Send it!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivelmarketing content from Kate Doster. You may  unsubscribe at any time. 
close-link

HAVE A STUNNING BLOG BUILT BY THIS WEEKEND

4 DAY LAUNCH YOUR PROFITABLE BLOG CHALLENGE 

After just 4 days you'll have...
fully functioning blog (thanks to the click by click video tutorials)
Know exactly what you’ll blog about for the next 3 month
A fool-proof plan for generating cash fast
An easy to follow promotion plan so people will actually read your stuff
START LESSON 1 NOW!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivel marketing content from Kate Doster. You may  unsubscribe at any time. 
Privacy Policy
close-link

Don't worry about what to write on your blog until 2020!
Download this free guide with 52 unique blog post ideas perfect for any niche. 
SEND IT NOW!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusive marketing content from Kate Doster. You may  unsubscribe at any time. 
close-link
Infopreneur Summit Bonus Training:

The Open Rate ​Catapult Mini-Course

Drop your email below to skyrocket your open rate by 300% or more. 
Yay! Higher Open Rates!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusive marketing content from Kate Doster. You may  unsubscribe at any time homeslice. 
close-link
Rebel BossSummit Bonus Training:

The Open Rate ​Catapult Mini-Course

Drop your email below to skyrocket your open rate by 300% or more. 
GIVE IT TO ME NOW!!!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusive marketing content from Kate Doster. You may  unsubscribe at any time homeslice. 
close-link
CLICK TRIGGERS

FLAT 30% OFF

Coupon Code - GET30
START LESSON
* Terms & Conditions Apply
close-link
Get The Replay. Only available until Friday 7/19 11pm EST 

Little List Big Profit Masterclass

Yes! Send it Now.
close-link
[Free Class] The Lucrative List Series: Learn How to Write Sales Emails Dripping in Personality & Oozing Cash March 26, 2019 9pm EST
Claim Your Seat!
[Free Class] The Lucrative List Series: 3 Emails Every Welcome Series & Funnels Must Have March 28, 2019 9pm EST
Claim Your Seat!
Get  26 Email Templates, 7 Courses, 2  Bundles, $250 of Stock Photos, 5 Trello Boards & 2 Bonus Trainings FOR FREE!
But only until Sept 17, 2019 
Wait! Seriously? I can get all that for FREE!? Take Me There!!!!
109 Shares
Pin50
Share59
Tweet