Summertime is quickly approaching which means barbecues, beaches, and flip flops. It also means plummeting website traffic, sales, and signups.

Your numbers might even be starting to slip.

It’s perfectly normal, especially if most your clients and customers are parents.

But when have you ever accepted “ just being normal” ? Exactly.

Which is why unlike those other bloggers + business owners who just throw in the towel for June -September you are still going to shine…. without sacrificing any beach time.

Thanks to the 4 steps (and tools) I’ll lay out here.

Rather listen then read?

[podbean type=audio-rectangle resource=”episode=zem3g-6b2650″ skin=4 auto=1 share=1 download=1 height=100 ]

 

Beginner blogger, summer time is tough with the kids off. Take the pressure of blogging for bucks with this fool-proof 4 step plan for summer proofing your blog so you don't lose readers.

1. Slip “a best of series” into a sparkly red dress for the summer

Instead of cranking out piles of new content while your kids are begging to run through the sprinklers – Roundup 4 of your top/favorite blog posts, podcasts or videos in each category of your blog. Then send them as email series/challenge/mini-course.

For example, if you’re a fitness coach:

  • June: 4-week Bikini Belly Challenge (4 posts about abs)
  • July: 4-week Summer Time Smoothie Challenge
  • August: 4-week Best Booty Bootcamp

Give yourself 2-3 days to find all the pieces of content and que them up in your email service provider as scheduled broadcast/campaign email.

Tools + Resources:

Your blog (I suggest Siteground for hosting + Divi Builder For Your Theme)

An Email Service Provider I love love love Active Campaign. It’s the best deal on the interwebs seriously.  Get a credit-free, free two week trial here. 

Don’t have enough content? Click here To check out the Weekly Email Newsletter Planner. 


2. Batch and Automate Your Social Media:

Since you already know what content you’ll be re-running it’s super easy to create + schedule Tweets, Facebook Updates, Instagram posts promoting those articles.

Here are a couple of other ideas for your social media posts:

  • Ask questions – like “What’s your favorite….?” or “How do you….”
  • Share one quick tip from your post of the week
  • Share a freebie that relates to your post
  • Share a picture of one of your comments saying it was a great post

Tools:

A Social Media Scheduler – For Facebook, Twitter and Facebook Groups I love SmarterQueue. It’s like Meet Edgar but at a fraction of the price and it recycles posts!  Buffer works too.

For Pinterest: Tailwind can’t be beat because you can actually schedule pins to go out on certain dates.  And you can get a $30 credit if you click here before May 31, 2017 If you don’t really care when the pins go out as long as their consistently being shared Board Booser is your best bet. 

For Instagram, I love Grum.co it actually posts directly to Insta for you.

For Graphics + Quote CardsCanva.com + Picmonkey.com

 

Related Post: Why you should ditch Edgar for Smarterqueue + How to set it up in under 10 minutes


3. Make the Most of the Traffic You Do Have

Take peek at your Google Analytics. Do your 10  most popular pages and posts have content upgrades or sign up forms on them?  If not add them ASAP.  If you do have opt-in forms and people still aren’t signing up listen to this episode of Inbox Besties – Ep 09 4 Sneaky Reasons No One Is Signing Up for Your List. 

 

[et_bloom_inline optin_id=”optin_2″]

 

Add a popup! Yes I know, you think they’re annoying but if the gift your offering is so toe-curling, so on the nose with solving a mega problem your readers have they’ll be more than happy to slap your sign up button.  My favorite is Popup Ally.

Create a welcome series for new subscribers. Before dropping them into your summertime series make sure they get the lay of the land. Show them your best stuff,  paid offers, and social media shouts you have.

Tools: 

Related Post: A Straightforward Method For Slashing Unsubscribes & Propelling Sales + Shout Outs


4. Run a 48-hour Flash Sale or Popup Service

For a Flash Sales –  Take one of your most popular Evergreen digital products(Always available to purchase on your site) or one that sold really well when you first launched it but hasn’t really done much since.

Slice the price by a staggering 25 – 75%. Tell your list to come and get it. You could do this once every month if you have a product that relates to your free rerun email series running or you do one next week and that’s it for the rest of the summer.

If you’re not into discounting your gonna wanna check out my Cash Injection Bundle below but first…

Popup services are perfect for my freelancers, coaches, consulting, even my course creators.

Simply create a very specific 30- 60 minute coaching session with only 3-5 spots available. Price is at $47-$147

I take on 1:1 clients to help them set up their funnels…I know can’t do that in 30 minutes. But I can offer a “Freebie Fixer Session.” I look at your hook, format, landing page and offer you 3 actional tips to skyrocket your signups + sales (if it leads to a paid offer) 

Tools to help you out:

Flash Sales Need Urgency + Scarcity – Get Countdown timers that work…

For Sales Pages I always recommend Countdown Monkey.  Countdown Monkey timers work on any site (wp, Squarespace, wix, teachable etc…) as long as you can paste some code you’re good. Besides the fact that Countdown Monkey is hella cheap a one-time payment. The timers will “redirect” people to a new page when the sale is over. No more staying up until 11:59 pm EST or forgetting about it, no fake urgency.

 

For EmailsMotion Mail is a great free app that will add countdown timers to your emails. (Countdown Monkey won’t)

 

For Emails & Sales pages – Nothing is better than Deadline Funnel. Seriously this app is amazing. If you’re serious about running evergreen sales funnels and want to add real urgency like say special discounts only good for the first week someone is on your list. This is the tool for the job.

Don’t know what to say in your flash-sale emails or what to have for a popup service?

 

The Cash Injection Bundle Is For You. It’s 5 Mini-Courses in 1:

The Holiday Flash Mini-Course was originally created as a Black Friday Prep Course but honestly, nothing in it about the holidays expect the cute stocking cover photo. This 4 part gentle email sales series templates + video are perfect if you haven’t emailed your list in a while but still, want to run a sale without being a dirty rotten spammer face. (available now) ($47 Value)

Quick n’ Dirty 2 Email Flash Sale Templates – If you’ve been emailing your list on the regular this is for you. It’s a two-part short and sweet sales email sequence. Focusing on rewarding subscribers for hanging out with you. There are no capital letters or !!!! in these templates. (available now) ($37 Value)

Popup Service Maximizer Kit – (available May 26th) Learn how to craft + position a pop-up service offer that your subscribers are eager to buy causing a virtual stampede to punch your buy button even if you DONT HAVE AN EMAIL LIST. And what to say in every email. So you don’t sound desperate or annoying if you do. ($47 Value)

Virtual Bootcamp Bundle-Blueprint – (available May 26th) Learn how to map out & fill up a one-off blow their socks off free webinar where you pitch access to 2-3 paid webinars at the end. ($47 Value)

How to turn “oh that’s nice” into a “take my cash” offer mini training  $47 Value

You get all 5 mini-courses for the stupid low pre-sale price of just $28 dollars but only until May 29, 2017, 11:59 pm then it’s shooting up to $77. 

 

HAVE A STUNNING BLOG BUILT BY THIS WEEKEND

4 DAY LAUNCH YOUR PROFITABLE BLOG CHALLENGE 

After just 4 days you'll have...
fully functioning blog (thanks to the click by click video tutorials)
Know exactly what you‚Äôll blog about for the next 3 month
A fool-proof plan for generating cash fast
An easy to follow promotion plan so people will actually read your stuff
START LESSON 1 NOW!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivel marketing content from Kate Doster. You may  unsubscribe at any time. 
Privacy Policy
close-link


DON'T WORRY ABOUT WHAT TO SEND YOUR LIST UNTIL 2021

Get 2 years worth of strategically planned weekly newsletter ideas that work for any niche. (No new blog posts required.)
YES! This is just want I need!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivelmarketing content from Kate Doster. You may  unsubscribe at any time. 
 
close-link

[FREE TRELLO BOARD] HAVE 60+ FACEBOOK GROUP PROMO DAYS AT YOUR FINGER TIPS

YES! This is just want I need!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivelmarketing content from Kate Doster. You may  unsubscribe at any time. 
 
close-link


FREEBIES THAT SERVE & SELL MINI-COURSE

Add 100's of eager BUYERS to your email list every month thanks to this 4 video free mini-course.

Learn how to create, deliever & promote opt-in gifts new subscribers gobble up like candy. 
SEND ME LESSON 1 NOW!!!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivelmarketing content from Kate Doster. You may  unsubscribe at any time. 
 
close-link

READY TO SMASH YOUR BLOGGING GOALS?

Where should I send your free Definitive Blogging Planner?
GIVE IT TO ME NOW!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivelmarketing content from Kate Doster. You may  unsubscribe at any time. 
close-link
Get new subscribers everyday with the Freebies That Sell & Serve Mini-Course
Sweet! Send it!
Note: When you click the button, you agree to this site’s privacy policy. You'll also receive exclusivelmarketing content from Kate Doster. You may  unsubscribe at any time. 
close-link

HAVE A STUNNING BLOG BUILT BY THIS WEEKEND

4 DAY LAUNCH YOUR PROFITABLE BLOG CHALLENGE 

After just 4 days you'll have...
fully functioning blog (thanks to the click by click video tutorials)
Know exactly what you‚Äôll blog about for the next 3 month
A fool-proof plan for generating cash fast
An easy to follow promotion plan so people will actually read your stuff
START LESSON 1 NOW!
Note: When you click the button, you agree to this site‚Äôs privacy policy. You'll also receive exclusivel marketing content from Kate Doster. You may  unsubscribe at any time. 
Privacy Policy
close-link

Don't worry about what to write on your blog until 2020!
Download this free guide with 52 unique blog post ideas perfect for any niche. 
SEND IT NOW!
Note: When you click the button, you agree to this site‚Äôs privacy policy. You'll also receive exclusive marketing content from Kate Doster. You may  unsubscribe at any time. 
close-link
Infopreneur Summit Bonus Training:

The Open Rate ‚ÄčCatapult Mini-Course

Drop your email below to skyrocket your open rate by 300% or more. 
Yay! Higher Open Rates!
Note: When you click the button, you agree to this site‚Äôs privacy policy. You'll also receive exclusive marketing content from Kate Doster. You may  unsubscribe at any time homeslice. 
close-link
Rebel BossSummit Bonus Training:

The Open Rate ‚ÄčCatapult Mini-Course

Drop your email below to skyrocket your open rate by 300% or more. 
GIVE IT TO ME NOW!!!
Note: When you click the button, you agree to this site‚Äôs privacy policy. You'll also receive exclusive marketing content from Kate Doster. You may  unsubscribe at any time homeslice. 
close-link
CLICK TRIGGERS

FLAT 30% OFF

Coupon Code - GET30
START LESSON
* Terms & Conditions Apply
close-link
Get The Replay. Only available until Friday 7/19 11pm EST 

Little List Big Profit Masterclass

Yes! Send it Now.
close-link
[Free Class] The Lucrative List Series: Learn How to Write Sales Emails Dripping in Personality & Oozing Cash March 26, 2019 9pm EST
Claim Your Seat!
[Free Class] The Lucrative List Series: 3 Emails Every Welcome Series & Funnels Must Have March 28, 2019 9pm EST
Claim Your Seat!
208 Shares
Pin207
Share1
Tweet