Turns out you’re….
Wrong.
It’s okay homeslice. It happens to the best of us.
Turns out the subject line without an Emoji not only got 2% more opens – it also got more clicks.
Am I going to stop using emojis in my subject line? Nope. I think they’re fun & they fit my brand. I do think I’ll test it again though. Just for giggles.
While you’re here…why don’t we figure out what you’re going to send your list in August so you can test out subject lines too.
