Something big is going on in Google land. If you’re emailing your peeps using a @gmail.com “From Address” (like firstname.lastname@example.org) through Mailchimp, Active Campagin or any other email service provider – you’ve got a MASSIVE problem but it’s easy to fix. Let me explain:
Gmail updated it’s Domain-based Message Authentication, Reporting & Conformance (DMARC) policy.
DMARC allows domains to tell mail servers to reject messages using that domain in the “From address”, if the message did not originate from that domain’s own mail server. In plain English: Email service providers can’t send “from” GMail addresses anymore. (Yahoo! & AOL.com already have the same policy).
email@example.com = Good firstname.lastname@example.org = Bad
***Note: If you use Google for Work with a private domain email address (like email@example.com you WILL NOT be effected ***
What does that mean for you?
- You MUST create a “From” address from your private domain: like firstname.lastname@example.org or email@example.com ASAP! (See instructions below)
- Check Autoresponders – Update the “From” field if needed
- Check the all “Sender” addresses on confirmation forms, broadcast emails, etc.
3 reasons why this is good thing…
Using @gmail.com email address for your business is:
- Shows you have no confidence in your business idea – If you know this business is going to success you’d buy a private domain and set up a proper email address
- Gets you more comfortable with tech part of your business
How to create a private domain email address:
Setting up a private (or customize) domain email address is super easy.
Site hosted with Godaddy?
- Log in to GoDaddy.com
- Click the green “Manage” button near Web Hosting
- Click “Email” at the top of your screen
- Click “Create New Email”
- Follow instructions.
Not a Godaddy user? Check as the handy videos below for SquareSpace Users, Blue Host & Host Gators or call your web developer.
Even if you don’t have anything for sale yet, you are selling your people on the fact that you’re awesome, that you are worth being in their inbox, you know what you’re talking about and … you’re going to sell the fact that you genuinely care about your people. I’m sharing my four-part framework that keeps my PayPal notifications popping, even while I’m on vacation at Disney, without feeling salesly or sleazy.
Single opt-in vs double opt-in: Which is better for your business? This is one of those questions that comes up time and again. Which is best? Single opt-in or double? There are different reasons for both and I’m going to break it down Barney-style so you can make the best decision for your business.
If you’ve ever wondered what to send after someone buys your product, I’ve got you covered. Once someone buys your product or service, it’s easy to forget to send them emails and stay in their inbox. The truth is, it’s a heck of a lot easier to keep people when you show them a little email love.