Email Marketing

Even if you don’t have anything for sale yet, you are selling your people on the fact that you’re awesome, that you are worth being in their inbox, you know what you’re talking about and … you’re going to sell the fact that you genuinely care about your people. I’m sharing my four-part framework that keeps my PayPal notifications popping, even while I’m on vacation at Disney, without feeling salesly or sleazy.

Single opt-in vs double opt-in: Which is better for your business? This is one of those questions that comes up time and again. Which is best? Single opt-in or double? There are different reasons for both and I’m going to break it down Barney-style so you can make the best decision for your business.

If you’ve ever wondered what to send after someone buys your product, I’ve got you covered. Once someone buys your product or service, it’s easy to forget to send them emails and stay in their inbox. The truth is, it’s a heck of a lot easier to keep people when you show them a little email love.