🎵 Rather listen than read this post? This post is based off of Episode 137 of the Inbox...
Running a business
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With the changing dynamics of business that has more and more people taking their businesses online while balancing family life, home-schooling and general upheaval, a lot of people are finding they are shorter on time than ever before.
Whether you’re just starting out or you’re an old pro, sometimes we all question ourselves and wonder if we’re “good enough” or if we know enough about our topic to be emailing our audience. We let doubt creep in and ask ourselves, “who the crap am I to be sending that email?” or “What if these people have already heard this stuff a thousand times before?”
What are some things that you can focus on when you just literally can’t even? Regardless of what’s going on in the world, sometimes it’s all you can do to muster up the tiniest bit of energy.
Even if you don’t have anything for sale yet, you are selling your people on the fact that you’re awesome, that you are worth being in their inbox, you know what you’re talking about and … you’re going to sell the fact that you genuinely care about your people. I’m sharing my four-part framework that keeps my PayPal notifications popping, even while I’m on vacation at Disney, without feeling salesly or sleazy.
So you want to find the perfect topic for your masterclass but you have no idea what to talk about? We all know that live trainings are magical when it comes to establishing credibility and connecting with your people but how do you come up with that your audience is excited to show up for?
When it comes time to create content for your business, it’s all to easy to get caught up in complicated, intricate “systems” that leave you more stressed out than when you started – and still no consistent content to show for it. Get your content creation under control and create a simple, smooth & straightforward system instead.