Trying to figure out the Elements Of A Successful Launch? These are the 7 Key Elements I use to have a Successful Launch and reach my goals.
So if you have big plans for 2021 these are the 7 Key Elements you should be using to have a Successful Launch and start achieving those goals in 2021.
Key Element #1: Don’t just launch out of nowhere (but realize you don’t need to have a 90 day build up)
When I say don’t launch out of nowhere what I mean is give your people a heads up, this could be as simple as a “next week email” or a launch trigger – webinar, challenge.
You’re launch doesn’t have to be this huge 90 day event either as long as you give your subscribers some lead up, the last thing you want to do is email your list with some product that your like “Hey guys this is open come buy it“.
Key Element #2: Bigger isn’t always better
Start small when it comes to launches it is more important for you to focus on what you actually like to do because you will be more engaged and your list will be too.
Some influencers may have weekly strategic Facebook Live’s for like 3 months leading up to it and they have challenges, and webinar’s….
No, no, no if the thought of you going live or you actually can’t and its going to stop you from sharing something that you have created that is going to help people you don’t have to add more to your plate. The best thing for you is to just focus on one special experience and knock their socks off and leave them wanting more.
Key Element #3: Be more excited for them then your product
When you are more excited for the results and the future pacing of results your people are going to have then the actual product your are going to have the moments that really hit home.
I’m not saying that all the time you have put into your creation should be disregarded, because it is very important to show you have actually walked the walk. Of coarse it’s a good thing to know that your product is great but it’s an even better thing to think about how your product is going to help your people.
Whenever I launch something new I am always so freaking excited to help and watch my people GROW.
Key Element #4: Have an audience booster close to your launch (if you can)
IF YOU CAN (now remember we are not trying to overload you) so if you can anchor your launch with some sort of major audience booster.
Whether it’s a free bundle giveaway or maybe even hosting a summit, both of which take a lot of energy, these are the type of events that are real audience boosters and can help get new and old subscribers interested in your new offers. It could also be something as easy as reaching out and seeing if someone wants to share your freebie with their audience and you could even do the same for them.
Your goal and most important thing before a launch is to get yourself out there. Exposure to new people and your subscribers no matter how much time is left until you launch will help so much. You do have to remember though to try not overwhelm yourself either.
Trying to figure out the Elements Of A Successful Launch? These are the 7 Key Elements I use to have a Successful Launch and reach my goals. #inboxbesties #launching #emailmarketing
Key Element #5: Have some type of urgency/ scarcity
Adding so kind of urgency or scarcity to your offer creates that fomo and can help give that person that wasn’t sure if they wanted your offer the little nudge they need. Something like an expiring bonus (for myself these always do great) or a certain time frame.
One of the best things you can do in launches is a price increase so after a certain time frame but before you close your offer you bump the price and it tends to increase sales.
Humans are natural procrastinators so you need to give them a little extra reason to jump in.
Key Element #6: Email more then once — seriously.
This is an easy one EMAIL MORE THEN ONCE. When you are launching (especially if you are adding some urgency) it is so important to make sure that you give them a chance to make the choice.
Another thing to think about is not everyone opens your ever email so a reminder will not hurt.
I’m sure you are worried like “if I send extra emails wont it annoy my subscribers” and as long as you are not relying on you urgency you will not annoy them. There is no need to send one day after day either like “only two days left, only one day left”.
Remember they are on your list for reason they do want to hear from you and they are interested in what you have to say and offer.
Key Element #7: Have faith & leave room for miracles and fun
Now I know this may be the weirdest element but it has to do with energy. If you are holding on to how much it has to work or any of that tenseness you list will feel that desperation.
You need to have faith that you will achieve the goals you have set and instead of needing it to happen just trust that it will.
It is important of coarse to have a plan but when you give it a chance to breathe and you walk away you are going to get ideas mid launch out of inspiration.
So to recap the 7 Key Elements Of A Successful Launch are:
- Don’t just launch out of nowhere (but realize you don’t need to have a 90 day build up) – this could as simple as “next week email” or a launch trigger – webinar, challenge,
- Bigger isn’t always better – which will you actually do? Like really?
- Be more excited for them then your product
- Have an audience booster close to your launch (if you can)
- Have some type of urgency/ sacristy
- Email more then once— seriously.
- Have faith & leave room for miracles and fun